Roadside advertising — Gauteng
Roadside advertising without billboard-site prices
The best roadside advertising sits where traffic slows down and eyes have time to read — busy intersections, arterial roads, shopping centre approaches. That is exactly where Simply Visible SA parks your billboard trailer. You get premium roadside exposure in the Gauteng suburb you choose from R200 a day, without the six-figure rentals, long contracts and council lead times of fixed billboard sites.
Fixed roadside billboards vs roadside trailers
| Roadside trailer | Fixed billboard site | |
|---|---|---|
| Typical cost | From R200/day, all-inclusive | R5,000 – R100,000+ per month, site only |
| Position | Eye level, in slow suburban traffic | Elevated, seen at speed |
| Flexibility | Moves four times a month | Locked to one site for the contract |
| Lead time | 3 working days from artwork approval | Weeks to months, subject to site availability |
| Proof | Photo of the board after every move | Rarely provided |
Roadside exposure where it counts
Highway gantries buy you volume; suburban roadside advertising buys you relevance. A board on the main road into a shopping centre is seen by the exact people who can walk into your business ten minutes later. We have spent more than ten years learning which Gauteng intersections and road segments deliver for which kind of business — school runs for family services, taxi routes for retail, office-park arterials for B2B — and we plan every campaign around your objective, not around which site happens to be vacant.
Every campaign includes in-house printing in 2 – 3 working days, ad copy review before print, a fully insured fleet with free third-party cover, and a photograph of your board after every reposition. The daily rate you agree to is the full price — see our cost guide for the complete breakdown.
Frequently asked questions about roadside advertising
What is roadside advertising?
Roadside advertising is any outdoor advertising positioned along roads where drivers and passengers see it — static billboards, street-pole ads, digital gantries and billboard trailers. Trailer-based roadside advertising parks a full-size board at busy intersections and arterial roads at eye level, where slow-moving traffic has time to actually read it.
How much does roadside advertising cost in South Africa?
Static roadside billboard sites range from a few thousand rand a month for small suburban boards to six figures for premium highway gantries. Roadside trailer advertising with Simply Visible SA costs R200 – R285 per day (roughly R6,000 – R8,550 a month) including placement, four repositions a month, printing, setup, photo reporting and insurance.
Do I need council approval for roadside advertising?
Fixed billboards require municipal approval and long lead times. Our advertising trailers are placed legally, and we handle positioning as part of the service — you choose the suburb, we manage the rest. Most campaigns are live within 3 working days of artwork approval.
Which roads and areas do you cover?
We run roadside campaigns in 16 suburbs across Gauteng — including Sandton, Midrand, Fourways, Centurion, Randburg, Boksburg, Benoni, Krugersdorp, Springs and the Vaal — at busy intersections, main roads and shopping centre approaches in each area.
Is trailer-based roadside advertising as effective as a fixed billboard?
For suburb-level reach, usually more so. A fixed board is seen at speed and from a distance; a trailer board sits at windscreen height in slow traffic, and it moves four times a month so the same budget works multiple positions. You also get photographic proof of every placement, which fixed-site operators rarely provide.
Get your brand on the roadside
Tell us the suburb and the roads you want to own, and we will come back with the exact rate and the positions we can get you. Live within 3 working days of artwork approval.
Related: Mobile billboards · Trailer advertising · Billboards on wheels · What mobile billboard advertising costs