Insights
Outdoor advertising, without the jargon
Practical guides from ten years of mobile billboard and trailer advertising on Gauteng roadsides — what things cost, what actually works, and how to get more from every board.
2 October 2026
Outdoor advertising on a small budget: what R10,000 a month buys in South Africa
Outdoor advertising options for South African small businesses under R10,000 a month: street poles, community boards, vehicle branding and billboard trailers — with honest pros, cons and prices.
30 September 2026
Street pole advertising vs mobile billboards: which gets noticed?
Street pole ads or a mobile billboard trailer? How the two compare on size, cost, attention and measurability for suburb-level advertising in Johannesburg and Gauteng.
21 September 2026
The best Johannesburg suburbs to advertise in (and how to choose yours)
Sandton, Midrand, Fourways, Randburg or the East Rand? How to choose the right Johannesburg suburb for outdoor advertising based on who you sell to, with notes from 10 years of Gauteng campaigns.
9 September 2026
Are mobile billboards effective? What the numbers say
Do mobile billboards actually work? The research on visibility and recall, why eye-level placement beats altitude, and how to measure a trailer advertising campaign in the real world.
3 September 2026
Advertising in South Africa: costs, options and 15 ideas that work
A practical guide to advertising in South Africa for small and mid-sized businesses: what the main channels cost in rand, which advertising techniques actually move sales, and 15 ideas ranked by budget.
26 August 2026
Trailer advertising vs static billboards: which is better for a small business?
Static billboards and trailer advertising solve different problems. A practical comparison of cost, flexibility, audience targeting and proof of performance for South African small businesses.
19 August 2026
Digital billboard advertising vs mobile billboard trailers: costs and trade-offs
Digital LED billboards vs mobile billboard trailers in South Africa: what each costs, who actually sees them, and which fits a local business budget. Real rand figures, honestly compared.
14 August 2026
Advertising trailer for sale? Read this before you buy one
Thinking of buying an advertising trailer? The real cost of ownership in South Africa — trailer, printing, insurance, towing, legal parking — versus hiring a managed billboard trailer from R200 a day.
8 August 2026
The power of mobile billboards: unleashing the potential of outdoor advertising
Why mobile billboards cut through where TV, radio and static boards struggle: maximum exposure, suburb-level targeting, creative flexibility, high engagement and measurable cost — updated from our 2023 original.
7 August 2026
How does trailer advertising work in South Africa?
A plain-language guide to how trailer advertising works in South Africa: what it costs, where the trailers park, who handles printing and permissions, and how long a campaign takes to go live.
Looking for prices? Start with the mobile billboard advertising cost guide.