Mobile billboards — Industries
Mobile billboard advertising for medical and dental practices
Patients choose practices close to home or work — a practice's whole patient base sits in the suburbs around its rooms. A mobile billboard makes the practice visible in exactly those suburbs — anywhere across our 16 Johannesburg and greater Gauteng areas — from R200 a day.
Why practices get results from a trailer
Most people do not have a dentist, optometrist or physio "shortlist" — they have a vague awareness of what is nearby, and when the need arrives they act on it. The board on the daily route builds that awareness in advance: by the time the toothache, the eye test reminder or the new-baby checkup comes, your practice is the one the suburb already knows and can find.
For a new practice, this is the difference between a slow first year and a full diary — the suburb learns once that new rooms have opened, and the board makes sure it does. For an established practice, the board announces what the brass plate cannot: a new associate, extended hours, a service the area does not know you offer.
What practices put on the board
- — The service the suburb searches for. Dental implants, contact lenses, physio for sports injuries, well-baby clinics — one service per board, with a number. We flag boards that list everything before they print.
- — New practice openings. On the approach routes for the months around opening.
- — Practical reassurances. Medical aid rates, Saturday hours, same-week appointments — the lines that remove the reason to delay.
- — Location boards. "Inside [centre name]" for rooms tucked into medical suites or centres with no street visibility.
What a practice campaign includes
- — 4 trailer moves every month
- — Free setup
- — Weekly photo updates
- — Free third-party cover on a fully insured fleet
Rates run from R200 a day depending on campaign length. See the full 2026 cost guide for what drives the price.
Straight answers for practices
Are we allowed to advertise as a healthcare practice?+
Professional advertising in South Africa is regulated by your council's guidelines, and the artwork is your responsibility to keep within them — the safe pattern is factual information about the practice and its services, without comparative or sensational claims. Our AIDA review flags anything that reads as an overclaim before it prints, but confirm your council's current rules with your professional association.
Where would the board park?+
In the residential suburbs your patients come from and on the routes to your rooms — school runs, shopping centres and commuter intersections inside your catchment. Four repositions a month rotate the board through that catchment, with a photograph after every move.
Does this suit an established practice, or only new ones?+
Both, with different boards. New practices run opening campaigns; established practices use the board when something changes — a new associate, a new service, new hours — or simply to hold visibility in a suburb where a competitor has opened.
Can we keep the artwork conservative?+
Yes, and you should — a clean board with the practice name, one service and one number reads as professional from across four lanes, which is exactly the impression a practice wants. We send the artwork template with exact dimensions the same day.